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Center for
SCREEN-TIME Awareness
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This site provides information so people can live healthier
lives in functional families in vibrant communities by taking
control of the electronic media in their lives.
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Childhood
Obesity: The New Tobacco
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Overcoming the childhood obesity epidemic will require changes
on the scale of a social movement similar to the shift in attitudes
and regulations toward smoking and tobacco. Framing obesity as a
common threat can lead to consensus regarding the interventions
needed to achieve healthier children and communities.
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Food and
Beverage Marketing to Children and Adolescents: What Changes are
Needed to Promote Healthy Eating Habits?
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Although many social, cultural and environmental factors
influence children's and adolescents' risk for obesity, marketing
may have an especially powerful impact on what foods and beverages
they consume. Promotion of food and beverage products permeate the
daily lives of children and adolescents, and the majority of
products advertised to them are high in calories, sugar, sodium and
fat.
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Framing Brief:
The Problem with Obesity
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This paper describes the challenge of reframing the concept of
obesity so that it can be more easily understood as an issue that
is social, economic, and political in nature.
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Generation M2:
Media in the Lives of 8- to 18-Year-Olds
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This Kaiser Family Foundation study examines the role of media
in young people's lives. An understanding of the media's
impact is essential for those concerned about promoting the healthy
development of children and adolescents, including parents,
pediatricians, policymakers, children's advocates, educators, and
public health groups.
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Moving Nutrition
Upstream: The Case for Reframing Obesity
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This paper uses obesity as an example of the need for reframing
the concept of nutrition so that it is understood on a broader
level than individual behavior change. The authors also offer some
suggestions on reframing based on lessons learned from other public
health issues.
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New Media, Same Old Tricks: A Survey of the Marketing of
Food to Children on Food Company Websites
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Consumers International, working with the International Obesity
Taskforce has drawn up a set of recommendations for an
international code on the marketing of food and nonalcoholic
beverages to children. The recommendations target the marketing of
energy dense, nutrient-poor foods that are high in fat, sugar and
salt to children up to 16 years old.
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Social Marketing: Nutrition and Physical
Activity
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This web course provides training for public health
professionals about how to use social marketing to plan nutrition,
physical activity, and obesity prevention programs.
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The Impact of
Industry Self-Regulation on the Nutritional Quality of Foods
Advertised on Television to Children
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Strong scientific evidence shows that the marketing of unhealthy
foods to children is a significant risk factor contributing to
childhood obesity. In 2006, amidst growing public concern about
this issue, the food and beverage industry responded with the
self-regulatory Children's Food and Beverage Advertising
Initiative. Children Now commissioned this study to analyze the
effectiveness of the Children's Food and Beverage Advertising
Initiative.
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The Role of Media in Childhood Obesity
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This report by the Henry J. Kaiser Foundation pulls together the
best available research, going behind the headlines to explore the
realities of what researchers do and do not know about the role
media plays in childhood obesity. In addition, the report lays out
media-related policy options that have been proposed to help
address childhood obesity and outlines ways media could play a
positive role in helping to address this important public health
problem.
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Robert Wood
Johnson Foundation Multicultural Newsroom
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The RWJF Multicultural Newsroom offers a variety of
health-related resources for journalists whose coverage primarily
serves African-American and Latino audiences.
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