Project Concern International (PCI) and Community Health Improvement Partners (CHIP) launched a cause marketing media campaign, To Your Health / A Su Salud. Cause marketing is a cooperative effort designed to enhance the public awareness, marketing, public relations, competitive position and growth of corporations, non-profits, and the media.

To Your Health / A Su Salud currently consists of three specific campaigns:

• Prevention of Depression and Suicide
• Healthy Behaviors (Coming Soon)
• Access to Health Care (Coming Soon)